"Jab, Jab, Jab, right hook", was popularized by Gary Vee a few years back when he released his book titled just that. However, the concept that he is talking about is not new, and was definitely not created by Him.
The basic concept is “Give, Give, Give, Ask”.
In more clear terms, give more value to your customers/ fans than what you ask in return from them.
That's the basis for growing a strong and sustainable fan base.
As a musician you are in the entertainment business, so your job is to entertain people. That should be what you are doing 80 - 90% of the time. The other 10 - 20% of the time, you should be worrying about making money.
However, I see many people have it backward. They will spend most of their time on social media, and in their direct communication with their fans, asking them to "Stream Now", "Buy Now", or even telling them that something is "Out Now". My favorite one is "Support" or "Support Local Artists".
I say it all the time, but this is shady used car salesman activity.
This is NOT how musicians should interact with their fans, ESPECIALLY not with potential fans, just seeing you for the first time.
When I created Apex Music System, it was initially going to be the name of a course that I was putting together. The course taught musicians how to set up the business and marketing portion of their music career. Focusing on how to set it up as hands-free as possible, so they can focus the majority of their time and effort on entertaining their fans.
But as I was building the course, I realized that there was so much information, that I had to break it up into smaller, more specialized sections.
So I decided to just call my company, Apex Music System. Then, develop specialized courses, and one-on-one training and consulting. These were designed to help musicians go step by step from the building phase to the growing phase.
One of the most important steps in that process is entertaining your fans and potential new fans. After all, it's called the "Entertainment Industry" for a reason.
That is why I just released my first mini-course called, "TikTok Style Music Videos". This course is all about how you can create 30 days' worth of social media content, in as little as 1 day, and do it for $0!
It's free and available on www.apexmusicsystem.com.
However, this course is only going to be free until June 15th, 2024.
On the 16th, I will be charging for this information.
In the course you'll learn:
How to create 30 days' worth of social media content
How to activate the algorithm in your favor
How to get current fans to take action
How to gain the attention of new fans
AND how to do it all in as little as one day a month
Absolutely Free!
If you pass this up, you clearly don't want to have a sustainable music career.
You're just a hobby artist, you should probably just reply to this email saying:
I only want to focus my time and energy on helping those who are serious and willing to help themselves.
So if you are a serious artist, and not a hobbyist, head to www.apexmusicsystem.com
or
click the link below and get this course now while it's still free.
It's only 1.5 hours worth of video content, directed at helping you grow your social media, working on it for as little as one day a month.
I'll see you in the course
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